50+ Marketing

the importance of the 50 plus market

As the “Baby Boomers” enter maturity, 50+ marketing becomes more important than ever as the 50+ market emerges as one of the most important demographic in our economy. Thus, effective marketing to baby boomers becomes so important. A lucrative opportunity for smarter businesses, this mature market is important both in terms of size and purchasing power.

The 50+ market demographic is also in growth mode. Today 33% of the population is over fifty. In ten years this figure will increase to 39%.