Healthy Senior Livinghealthy senior living

Health and wellness are one of the four cornerstones of successful retirement for senior. Many pharmaceutical companies have discovered the 50+ market because mature adults show incredible brand loyalty when it comes to personal care products, over the counter drugs, foods and beverages. Fully 57% of people 50+ purchase one brand exclusively when it comes to OTC drugs. Similarly, 48% of the 50+ market buys only one brand of personal care products.

Fitness and exercise has gained great importance among mature adults, which opens huge new possibilities for suppliers of sporting goods, athletic footwear and leisure clothing. If you're selling health, wellness and/or athletic products, Maturity Marketing will help you open a huge new market by focusing on healthy senior living.

See for yourself how the 50+ market figures most prominently: